Four Gold Awards for KIA in the 2015 Ipsos Product Quality Awards

January 26, 2016

Four Gold Awards for KIA in the 2015 Ipsos Product Quality Awards

KIA Rio dominates in Small Hatch category, with Sorento topping the list in Best New Recreational Vehicle category

KIA Sportage scores Gold Award in Most Improved Recreational Vehicle category

KIA Motors takes Gold in Best Volume Passenger Car Brand category


Dear KIA colleagues,

KIA Motors South Africa received a total of four Gold Awards in the 2015 Product Quality Awards, presented by internationally recognised research firm, Ipsos, in Johannesburg earlier today. The survey assists with the benchmarking of product quality with rankings based on problems per 100 vehicles (PP100) – the lower the PP100 ranking, the higher the quality.


KIA’s first Gold Award arrived in the Small Hatch category, where the KIA Rio hatch – with a PP100 score of 25 – ruled the roost along with two Japanese competitor vehicles. In the rankings for new vehicles that weren’t included in the previous study, the KIA Sorento ruled the roost as Best New Recreational Vehicle with a PP100 score of 22. The Sorento also won a Silver Award in the Large Recreational Vehicle category.


According to Ipsos, a clear indication of just how seriously manufacturers and distributors take product quality and the feedback from their customers about their vehicles, is the high level of improvement shown in the Most Improved Awards. In this category, an specifically in the segment for Most Improved Recreational Vehicle, the KIA Sportage was the clear winner

with a PP100 score of 34, a remarkable improvement compared to its score of 55 in 2014.


However, the biggest award of the day arrived with a Gold Award for KIA Motors South Africa as the Best Volume Passenger Car Brand*, with an overall PP100 score of 31. KIA’s exceptional results in the Ipsos Product Quality Awards follows the brand’s other achievements this year, which includes ranking in second position in both the UK and the USA J.D. Power Initial Quality Survey. “KIA’s achievements in the 2015 Ipsos Product Quality Awards is a clear indication of how highly our cars are regarded by their owners,” says David Sieff, Marketing Director of KIA Motors South Africa. “The KIA Sorento, Sportage and Rio are top of the podium with their Gold Awards and is a good benchmark that our focus on quality and refinement is paying off. It’s this focus that has been a huge driver of the brand’s success in South Africa. We have made big strides in a short time and will continue to surprise the current and next Kia owner.” According to Patrick Busschau, the Ipsos Automotive Business Unit Director, customers in South Africa are becoming increasingly demanding where product quality and general service levels are concerned, but the local motor industry continues to keep raising the bar or, at least, remains on a very high level. “The local motor industry can be very proud of the latest Ipsos study results as a tribute to dedication to quality at all levels indicative of extensive quality improvement programmes and intensive staff training,” he concluded. Ipsos, and its forerunner, Synovate, has been involved in competitive customer satisfaction surveys for the motor industry in South Africa since 1991, which gives them unique insights into the improvement in vehicle quality over 24 years. In terms of product quality, the industry average number of problems per 100 vehicles (PP100) has remained around the 30 to 40 mark since 2011, which is a huge improvement over the average 154 problems per 100 vehicles recorded in 2005.


The Product Quality Survey is based on customers’ ownership experience of vehicles sold by manufacturers and distributors responsible for more than 83% of the country’s annual sales volume between January and December 2014. The research follows a syndicated format, and any motor company can participate if they supply names for interviewing, agree to the rules of syndication and participate in meetings and decisions regarding the syndicate business in a transparent and open manner.

* The Gold Award for the Best Volume Passenger Car Brand is shared with Toyota South Africa Motors.


Kind regards,



Kia Car Reviews
Kia Picanto Car Review
Kia Rio Car Review
Kia Cerato Car Review
Kia Soul Car Review
Kia Sportage Car Review
Kia Optima Car Review
Kia Sorento Car Review
New Renault Sandero Review
2013 Renault Sandero Stepway Review
Renault Clio 4 Review
2013 Renault Kangoo Express Review
2013 Renault Fluence Review
2013 Renault Mégane Hatch Review
Renault Mégane Coupe
New Renault Scenic Review
2013 Renault Traffic Panel Van Review
2013 Renault Koleos
2013 Renault Grand Scenic Review
2013 Renault Mégane RS Review
Daihatsu Gran Max Review
Daihatsu Sirion Review
Daihatsu Terios Review
Chery QQ3 Car Review
Chery J1 Car Review
Chery Tiggo Car Review
Hyundai i10 Car Review
Hyundai i20 Car Review
Hyundai Accent Car Review
Hyundai Elantra Car Review
Hyundai i30 Car Review
Hyundai iX35 Car Review
Hyundai H-1 Car Review
New Tata Indica Car Review
New Tata Super Ace Car Review
Indica Vista Car Review
Indigo Manza Car Review
New Tata 3L Diesel Worker Review
2013 Renault Duster
The New Kia Sportage 2014 Facelift
Renault Duster Review
Hyundai Veloster Review
KIA’s All New Cerato Koup
The New Hyundai ix35 Facelift
2014 Renault Mégane Facelift
Renault Duster Review
Things You Need to Know About the 2014 Kia Rio
Hyundai Veloster Review
Kia with a lot of ‘Soul’
The Hype Behind the Hyundai i10
Renault’s ‘Step’ in the Right Direction
Taking Care of Your New Kia
Hyundai i20 Fuel Saving Tips: Part 1
Hyundai i20 Fuel Saving Tips: Part 2
5 Things We Love About the Renault Clio 4
Racy Mégane Unleashed in South Africa
Kia’s Soulful Entrance
5 Reasons to Love the Hyundai Accent Sedan
Kia Cerato: An Affordable, Safe Sedan
Renault Fluence: Fall in Love
Hyundai Veloster Video Review
View this Kia Sportage Video Review
KIA Sorento wins coveted Public Car of the Year